Bloomberg Terminal Hardware
The Bloomberg Professional "Terminal" as it is known, is traditionally comprised of the dual screen Monitor and custom keyboard.
Features: Extended height scissor keys for smooth typing, biometric finger sensor for secure access, and audio system with mic and stereo speakers.
Custom keypad designed to integrate into Bloomberg Tradebook Fixed Income trading platform.
The Bloomberg Professional "Terminal" as it is known, is traditionally comprised of the dual screen Monitor and custom keyboard.
Bloomberg Terminal Hardware - The Early Years - 1983-2001
Bloomberg has its roots in hardware. In 1983 there was no internet. There were no personal computers. There was no hardware or infrastructure to support Michael Bloomberg's vision of a networked, realtime financial data source. So Mike invented it. Bloomberg's custom hardware and network was the key to the initial success of the company. Bloomberg built its own private network infrastructure and developed & manufactured custom terminal hardware, consisting of a dual CRT monitor, network controller and chiclet keyboard with track ball. This combination of hardware and network is what was dubbed "The Bloomberg Terminal" and served as a status symbol among professionals on Wall Street.
"GO" features early and current Bloomberg hardware
Fast forward 10 years to a new era where the internet and personal computers are now capable of supporting the distribution and processing of Bloomberg data and analytics. In order to provide best in class service to our premium customers, the Bloomberg hardware team developed and launched a dual LCD flat panel display in 1994 to replace the bulky CRT monitors, and save our users a huge amount of desktop space, which we then occupied with a custom PC keyboard, featuring special function keys and an audio system. LCD technology was cutting edge and extremely expensive at the time, but again served as signal that the Bloomberg Professional was a premium service worth paying for.
In 2001 I enter the Bloomberg hardware story.
Product Design and Engineering at Bloomberg - 2001-2018
After getting a BA in Fine Arts and an MS in Comp Sci, I started my career at Bloomberg as a software developer. Through a series of mishaps I wasn't able to immediately enter the software training program and was instead assigned to a small team testing a new piece of hardware. For two and a half months I made test phone calls on a small USB handset called the BFON and reported on call quality. Needless to say, this was pretty boring after a while and in my spare time I decided to craft a 3 page critique of the device's form factor, ergonomics and style. This report made its way to the management team overseeing the project then to the hardware engineering team, where I was called into a meeting. It was explained that this was Mike Bloomberg's personal design I was trashing... but that I had many good points. I soon found myself being consulted by the hardware team on the design of the BFON and other projects being developed. I finally made it through the Bloomberg software developer training program and knew that working on the hardware team making "real stuff" would be far more rewarding then writing code all day.
I made a few calls and was soon... writing low level firmware drivers for the next generation VoIP enabled and biometric keyboard called the "Centerboard". Although I was writing code most of the day, I was also learning about electronics; reading component data sheets, deciphering schematics and PCB layout artwork and poking boards with meters and scopes.
The "Centerboard" contained a number of innovations; a biometric finger scanner to secure a user's account, a hardware based VoIP and full audio subsystem for enhanced voice communication over the Bloomberg network, and touch screen display to display alerts, messages and other status. This was perhaps the most technologically advanced keyboard at the time.
Since Mike Bloomberg had moved on to being the Mayor of NYC, the new CEO, Lex Fenwick took a great interest in the brand positioning potential of the Bloomberg hardware suite and brought in an Industrial designer to work with us to further refine the product design so that it properly reflected the Bloomberg brand as it developed. Consumer's expectations about hardware quality were also becoming more refined with the release of the iPod and other slick consumer electronics devices.
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Even early in my career I had the opportunity to sit down with ID, engineering and management and participate in design reviews and provide my personal input to the look and feel of the products as well as how they functioned under the hood. My background in Art and Sculpture gave me a good eye for balance and composition and I was always aware that there is an audience, a user for these devices. On the other hand my technical training in computer science gave me a strong understanding of the engineering aspects of creating a new product. The New Bloomberg Monitor and Keyboard products were featured at the Cooper Hewitt Design Museum for best American Design.
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A couple of years later we added another software resource and I moved from working on firmware to focusing on the user experience, industrial design, mechanical design and manufacturing of the products. We had electrical engineering and software resources on our team, who were better able to focus on their areas of expertise as I began to manage all of the engineering partners we worked with to give the Bloomberg products their form. I quickly became versed in plastics and metal manufacturing processes and took classes in Design for Manufacturing and Assembly to supplement my on-hands experience. Now, I was truly in charge of make the "real stuff" actually real. I learned to be a digital sculptor in Solidworks to be able to communicate directly with the ME teams working on our products or create drawings to assist in defining PCB assemblies. I purchased a 3D printer for our team in 2007 (well ahead of the 3D Printer boom) to build new product concept prototypes, assembly fixtures and test jigs.
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In this period our team launched the first B-Unit device, a portable biometrically locked token, that allowed our users to access their Bloomberg accounts anywhere they had access to the internet. It features an ingenious mechanism where a unique challenge is sent via a flashing box on the PC monitor to a light sensor on the device to add another factor of security to the system. The B-Unit device was featured in "SAFE: Design Takes on Risk" at the Museum of Modern Art.
I have continued to work on the hardware team taking on the coordination of more vendors, suppliers, contract manufacturers and internal design teams to keep the product design lifecycle moving. We have iterated through a number of versions of the B-Unit and keyboard, making improvements to cost, manufacturability, quality and user experience. Between release cycles I have committed to researching new and upcoming technologies and assessing their potential use for Bloomberg terminal customers. I will then build proof of concept prototypes with those technologies that seemed to have promise, and present them to the team or management for consideration.
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Today, I consider myself to be adept at managing all aspects of the product design process and product lifecycle, and communicating effectively between internal engineering resources, vendors and suppliers of all disciplines, to get a new product from concept to production.
Bloomberg Spotlight - It's Not Just a Keyboard
The Bloomberg Terminal hardware was the subject of a Bloomberg Spotlight video. It features all of the people I work with daily and who play critical roles in the whole product lifecycle, from engineering, supply chain management, customer support and repair.
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This video also has the 2nd highest number of views on Bloomberg's Vimeo page just behind "What is Bloomberg".
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Hardware is popular!